India has approximately 90 million two-wheeler riders. Samsung wanted to make roads safer for riders with a meaningful innovation- The S bike mode.
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Social Media was abuzz with conversations around #TapKickVroom
On Launch day we revealed the association of #TapKickVroom with the new J3 with S-bike mode through a glittering PR event. A multimedia campaign followed to announce Galaxy J3 with S bike mode. By the end of the campaign period, we had firmly established the new biking ritual.
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